We can consciously take in 7 +/- 2 bits of information at a time. Frames are the magnifying glasses that magnify the specific 7 +/- 2 bits of information our other than conscious mind will choose to have our conscious mind concentrate on. When you use a camera, you don’t take a picture of everything around you. The lens “frames” the specific scene you want to focus on. Whoever sets this frame in any communication will control that particular communication.
“The sun has a beautiful red color to it as it’s setting tonight. (frame) Let’s take a walk on the beach”
“It’s going to be too dark when we get there (new frame- Dark is not good)”
Seductive voice “Well that will be nice. That way no one can see what I’m going to do to you once we get there” (reframe- Dark is good)
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